White Label Privacy Policy

When you register for or use a White Label account, we process the business and contact information you provide (such as company name, contact name, email address and the domain you nominate) in order to create and administer your account, provide the White Label Product and manage your Licence.

Payments for White Label Licences and renewals are processed securely by our payment provider, Stripe. We do not store your full card details. We retain records of the transaction (such as the amount, currency, date, licence purchased and a payment reference) to administer your Licence, for accounting and to meet our legal obligations.

Where the White Label Product captures enquiries or leads (for example from a widget on your Authorised Domain), we process the identifying information contained in those enquiries so that the relevant enquiry can be handled and so that the service can function.

Identifying lead information is retained for up to twenty-four (24) months, after which it is anonymised so that it can no longer be used to identify an individual. Anonymised information may be retained for statistical and analytical purposes.

Payment, renewal, licence and audit records, and aggregate or anonymised usage information, are retained separately for as long as necessary for accounting, legal, security and legitimate business purposes, which may be longer than the lead-information retention period described above.

• Performance of a contract — to provide the White Label Product and administer your Licence.
• Legal obligation — to keep accounting and tax records and to meet other legal requirements.
• Legitimate interests — to operate, secure, analyse and improve the service, and to keep appropriate audit and transaction records, balanced against the rights and interests of the individuals concerned.

Individuals have the rights available to them under applicable data protection law, including (where applicable) the right to access, correct, delete or restrict the processing of their personal data, and the right to object to certain processing.

To exercise any of these rights, or for any question about how we handle personal data in connection with the White Label Product, please contact us at sales@eliteremaps.com.